Your buyers ask Google and ChatGPT every day. Make the answer you.
We build the organic growth engine that gets you found on both surfaces - content with a real point of view, editorial citations that make it permanent, AI visibility on top. It compounds for years, you own it forever, and it runs without touching your week.
Your buyers search in two places now.
Google is still the dominant surface for buyer intent. But AI tools have quietly become a second surface that is growing fast - and businesses with content and editorial credibility show up in both.
Surface 01
Google Search
Still where most buying decisions start. A buyer searches for an AI agency, or how to automate their invoicing, or the best tool for their workflow.
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High buyer intent. They are actively searching - not browsing, not discovering. Ready to act.
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Free traffic. Once you rank, every visit costs nothing - no cost per click, ever.
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Rankings compound. Content published today continues working for years without additional spend.
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Invisible otherwise. If you don't rank, you don't exist in these searches - full stop.
Surface 02
AI Answers (GEO)
When someone asks ChatGPT, Claude, or Perplexity who to work with for a specific problem, the AI generates a recommendation from what it knows about the open internet.
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Citations win recommendations. Businesses with editorial coverage get named. Others don't - regardless of quality.
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Growing every month. AI-assisted buying is accelerating fast, especially for B2B services.
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Highly trusted answers. Buyers treat AI recommendations seriously and act on them.
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No citations, no presence. You can do excellent work and still be completely invisible here.
These are now
the same game.
Splitting SEO and GEO between two vendors is like two people washing the same dishes at once. One page, one prompt, one team - the same content and citations lift both surfaces simultaneously.
Your data never leaves your business.
Everything we build runs on your own servers and your own accounts. We never store your data, you own all of the IP, and if we disappeared tomorrow it would all keep running.
Three levers, one engine.
Content is the spark. Backlinks and citations are the fuel that keeps the fire raging. Everything else is execution detail - and we run all three levers for you, simultaneously, as one engine.
Content
We create it for you: pages with a real point of view, built from your own expertise.
Backlinks
On its own, content is spam. When respected sites point to it, the spam becomes gold.
Citations
Podcasts, PR and mentions that make AI engines treat you as the authority.
Content with a point of view
Google stopped rewarding generic content. What ranks now is additive - content with a real opinion behind it. We mine your actual expertise (sales calls, podcasts, meeting notes, support logs) and turn it into pages Google trusts and buyers act on.
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Built from your knowledge. Your calls and content become ranked pages in your voice - readers finish a page feeling they already know you.
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Every page targets a real query. Structured for Google and for the retrieval systems behind every AI answer.
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Technical SEO handled. Architecture, schema, interlinking, Core Web Vitals - the plumbing that decides whether content can rank at all.
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Quality-gated at the index. Google Search Console index rates tell us within days whether Google wants the content - we scale what it gobbles up.
Backlinks, citations & digital PR
Content without authority dies - AI-era content that isn't backed by citations drops off a cliff within three to six months. We earn the editorial coverage that makes rankings permanent and gets you named in AI answers.
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Expert-quote placements. Journalist-sourced articles on DR 60-90 sites, with your quotes drafted for you - approvals take two minutes on Slack.
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The GEO play. Run the prompts you want to win, find the exact sources the AI cites, and get you named in them. Simple, methodical, done for you.
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Podcast cascades. One booking becomes listings across Apple, Spotify, and Amazon - each one a citation AI engines ingest.
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White hat only. No bought links, ever. We've cleaned up enough Google penalties to know they're nearly irreversible.
VC-backed health tech, San Francisco · superpower.com3,000 → 203,000 visits a month.
In twelve months.
This is the live Ahrefs dashboard - the engine running in health, the most competitive and litigious niche on the internet, outranking Healthline and cancer.gov. Real screenshot, real rankings, still climbing.
And the AI surface, from the same dashboard: 23,900 AI Overview citations. 1,500 ChatGPT mentions. From zero.
You're not hiring an agency. You're hiring the operator who built that chart.
Most “SEO retainers” mean account managers and a stable of writers. This is the opposite. Jeff Deutsch runs every Hourglass SEO/GEO engagement personally - Hourglass provides the AI infrastructure, dashboards, and tooling, so his time goes into the work that moves the needle.
SEO / GEO Lead · Hourglass AI
16 years in SEO. He started in the era when ranking meant knowing every trick Google was trying to kill - built an SEO SaaS to $1M ARR before Google took it down, then wrote “Confessions of a Google Spammer” for the HubSpot blog. The last decade has been entirely white hat: building organic growth engines that compound for years.
SuperpowerGrowth Lead · SF health tech
Built and ran the organic engine end-to-end: 3,235 → 203,372 visits a month in exactly twelve months (Ahrefs, Jul 2025 – Jul 2026), DR 65, 25,000+ AI citations from a standing start - outranking Healthline and cancer.gov in the hardest niche there is.
ContactOutHead of Growth · Startmate 2016 alum
Grew revenue from $2.5M to $15M+ ARR over five years: 20,000 organic signups a week, 6,000 websites linking in, and a contrarian free-for-review play that turned reviewers into affiliates - outgrowing ZoomInfo and Lusha on a fraction of their budget. His 2021 B2B TikTok bet quadrupled brand traffic while everyone said he was crazy.
$4.5B edtech marketplaceHead of Growth, China
Hired 60,000 US teachers in 18 months for a $4.5B marketplace matching American teachers with students in China - growth at a scale most operators never touch.
Startmate & Athena VCGrowth mentor since 2021
Mentored Startmate startups in growth for years and advised Athena VC's first cohort on go-to-market. The playbook Hourglass clients get is the one he teaches founders.
“In the beginning I was competing with tiny blogs. Then it was Healthline. Now we're beating cancer.gov - it gets really fun when you start playing at that level.”
Jeff Deutsch, on taking Superpower to 202k monthly visits
Publishing in week one. Compounding by month six.
No discovery sprint. No four-week kickoff. Week one we're publishing, pitching, and instrumenting - and every week after that you get a Friday update: what happened, what's next, what it means.
Build the engine
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Technical audit + fixes. Everything Google needs to trust the site.
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Founder interview. 60 minutes to capture your voice and contrarian takes.
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First pages shipped. Digital PR pitching starts immediately.
First proof
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First placements land. Editorial links from DR 60+ publications.
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First rankings. Even at month one there should be rankings and traffic to point to.
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Decision point. If it's not tracking, you walk - no notice, no fee.
Volume + authority
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Traffic ramp steepens. The compounding curve kicks in.
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DR climbs toward the 60s. Past DR 40, other sites start taking you seriously - the flywheel begins.
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Inbound becomes predictable. Conversion paths instrumented and optimised.
Scale & dominate
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High-value terms rank. Recursive expansion: clear a market, find the next gap, grow again.
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AI citations at scale. Named in ChatGPT, Perplexity, and AI Overviews across your category.
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You own it all, forever. Pages and backlinks keep producing whether you renew or not.
SEO/GEO compounds like an index fund.
The most common founder question: “what do I get at 1 vs 3 vs 6 vs 12 months?” Here is the honest framework. Anything under six months captures less than a third of what's available - which is exactly why the engagement is built around a 12-month arc with a three-month exit clause.
Not worth doing alone.
First rankings and links live.
Real momentum. The curve steepens.
Full result. A multi-year asset.
What that curve looks like in dollars
Superpower’s organic revenue ramp: about $10k per month at month 3, $70k at month 6, $120k at month 12. Compounding, not a spike.
“SEO/GEO compounds while you actively build, and then sustains long beyond the work being done. If you do six months or more, it usually lasts for a few years.”
Jeff Deutsch - lead operator on every Hourglass SEO/GEO engagement
Done for you. Under 30 minutes a week from you.
The whole point is to take growth off your plate, not add a part-time job to it. After the week-one founder interview, your involvement is approving pre-drafted quotes on Slack.
Direct access to Jeff. No account managers, no handoffs. The operator who built Superpower's engine is in your Slack.
Weekly Friday updates. What happened last week, what's happening next, three bullets. Plus a live Ahrefs and Search Console dashboard.
Everything drafted for you. PR quotes pulled from your own recorded words - so nothing is hallucinated. You approve in under two minutes.
You own it all, permanently. Every page lives on your domain. Every backlink points at your site. Stop paying and it keeps producing.
Three-month exit clause. The first three months run as a proof of concept. If the metrics aren't tracking, you exit - no notice period, no termination fee.
AI infrastructure underneath. Hourglass' brain and automation stack does the heavy lifting, so operator hours go into judgement, not busywork.
Pricing
From $7,000 per month, invoiced in AUD.
Scoped to your goals, built around a 12-month arc with the three-month exit clause. We run all outreach and promotion from your domain. You do not lift a finger.
This works when the maths work.
SEO and GEO are a long game. If you need revenue next month, this is not the right lever. If you are building a business where one new client is worth $10k or more - the return is significant, and unlike paid ads, it does not stop when the budget does.
Big deal sizes. B2B businesses where one new client relationship pays back the investment many times over. At a $10k+ client value, a handful of closed deals covers the year.
Own your traffic. Founders who want an asset - ranked pages and earned links they keep forever - not rented clicks that stop when the ad budget does.
Long game. Teams willing to commit to 6-12 months for returns that compound for years. The three-month exit clause covers the risk of getting started.
Things people ask before booking.
30 minutes. Zero pressure. Total clarity.
Tell us about your business. If we’re a fit, your AI Audit can start the same week.