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See exactly where AI transforms your business.

We interview your team, map every opportunity, and deliver a ranked AI Roadmap in 7–14 days. The exact playbook to follow, before you spend a dollar on building anything.

From $2,000 · Scaled to your team size

Book the AuditSee how it works

Delivered in 7–14 days.

Priced from $2,000.

Plus a bonus cybersecurity audit.

How it works

Four steps from kickoff to roadmap.

Light on your team. Heavy on the output. Most of the work happens on our side once we have the interviews.

1

You pick who to interview

Tell us how many team members you want included. Founders, leadership, frontline operators, whoever has the clearest view of where work gets stuck. Any team size.

2

We interview each person

30 minutes on Zoom, one at a time. We ask the questions that surface what slows your team down: handoffs, repetition, judgement calls, frustrations. Everything recorded and transcribed.

3

We map every opportunity

Every pain point becomes an opportunity. Each opportunity gets specced with our IPO STAR framework, ranked by impact vs complexity, and slotted into a phased roadmap.

4

You get your AI Roadmap

Delivered in a walkthrough call within 7–14 days. Full Opportunity Matrix, phased AI Roadmap, IPO STAR tool specs, ROI summary, and a bonus cybersecurity audit.

Deliverable 01 · The Opportunity Matrix

Every opportunity, plotted and ranked.

We plot every opportunity we find on a 2×2: Impact vs Effort. Hover any dot to see what is in that cluster. The list on the right is the order we recommend.

Sample audit · Audit output

All 7 ideas worth shipping.

Plotted by impact and effort. The list on the right is the order we recommend.

Quick wins

High impact, low effort

Big bets

High impact, high effort

Skip these

Low impact, low effort

Time sinks

Low impact, high effort

← Low effortHigh effort →

In recommended order

Example Opportunity Matrix from a Hourglass audit we've delivered · anonymised

Deliverable 02 · Sequenced Build Roadmap

The exact order to build.

Each build sets up the next. Foundation first, then quick wins to build momentum, then the big bets that need the foundation in place. Numbered and sequenced.

  1. Phase 01 · Foundation

    The brain comes first. Without it, agents are disconnected tools.

    2 builds

    1. Business Brain

      Wk 1–3

      A central knowledge base of brand tone, guidelines, and company information that any team member can use to draft emails, format documents, and stay brand-consistent.

    2. Chief of Communications

      Wk 2–4

      Agent for shared and personal inboxes that organises by priority, drafts external emails, and redirects mail autonomously. Saves hours of manual processing and ensures nothing slips through the cracks.

  2. Phase 02 · Quick Wins

    High-impact, low-effort builds that pay back fast.

    2 builds

    1. AI Chief of Staff

      Wk 4–6

      An AI chief-of-staff and personal assistant for the founder. Your first virtual employee who knows your business, learns your preferences, and handles founder admin autonomously.

    2. AI Meeting Assistant

      Wk 5–7

      Meetings run with a ready-made agenda every week, with previous actions carried forward, key context surfaced, and everything posted to Slack before anyone sits down.

  3. Phase 03 · Big Bets

    Deeper integrations that need the foundation in place first.

    3 builds

    1. Marketing Analytics Dashboard

      Wk 7–9

      All your marketing data (bookings, ads, email, and social) in one place, saving hours spent manually sourcing data and redirecting those hours to creative pursuits. Can be integrated with Competitor Intelligence Monitor to track your own performance.

    2. Document Generator

      Wk 8–10

      Upgrade a brief, meeting note, campaign plan, or idea into the format you need (slide deck, spreadsheet, visual brief) without the reformatting work. Generate bespoke, brand-aligned artifacts across the team.

    3. Competitor Intelligence Monitor

      Wk 10–12

      Tracks competitor occupancy, website traffic, SEO health, and PR mentions on a weekly basis so you always know how you're positioned without anyone spending time on manual research. Generates AI-powered insights on businesses that have seen genuine improvement.

Sequence and timing confirmed on the walkthrough call · indicative weeks

Deliverable 03 · Phased breakdown

Every build, with scope and impact.

The same builds, grouped by phase. Impact, effort, and indicative pricing on each.

Recommended builds

Where every transformation starts

2 builds

Chief of Communications

Agent for shared and personal inboxes that organises by priority, drafts external emails, and redirects mail autonomously. Saves hours of manual processing and ensures nothing slips through the cracks.

Impact

Effort

$Xk

$X/mo

Business Brain

A central knowledge base of brand tone, guidelines, and company information that any team member can use to draft emails, format documents, and stay brand-consistent.

Impact

Effort

$Xk

$X/mo

Quick wins

High impact, low complexity

2 builds

AI Chief of Staff

An AI chief-of-staff and personal assistant for the founder. Your first virtual employee who knows your business, learns your preferences, and handles founder admin autonomously.

Impact

Effort

$Xk

$X/mo

AI Meeting Assistant

Meetings run with a ready-made agenda every week, with previous actions carried forward, key context surfaced, and everything posted to Slack before anyone sits down.

Impact

Effort

$Xk

$X/mo

Big bets

Phase 2 territory

3 builds

Marketing Analytics Dashboard

All your marketing data (bookings, ads, email, and social) in one place, saving hours spent manually sourcing data and redirecting those hours to creative pursuits. Can be integrated with Competitor Intelligence Monitor to track your own performance.

Impact

Effort

$Xk

$X/mo

Document Generator

Upgrade a brief, meeting note, campaign plan, or idea into the format you need (slide deck, spreadsheet, visual brief) without the reformatting work. Generate bespoke, brand-aligned artifacts across the team.

Impact

Effort

$Xk

$X/mo

Competitor Intelligence Monitor

Tracks competitor occupancy, website traffic, SEO health, and PR mentions on a weekly basis so you always know how you're positioned without anyone spending time on manual research. Generates AI-powered insights on businesses that have seen genuine improvement.

Impact

Effort

$Xk

$X/mo

Indicative pricing. Final scope and fees confirmed on the walkthrough call.

Deliverable 04 · IPO STAR Tool Specs

Every tool gets the IPO STAR treatment.

Generic AI proposals say “use ChatGPT for emails.” Hourglass specs every tool to four dimensions: what flows in, what happens, what comes out, and what it could become. This is our methodology.

Input

What flows into the agent. Emails, calendar events, CRM records, documents, voice notes, sensor data. The triggers and the data the agent acts on.

Process

What the agent actually does. Classification, drafting, summarisation, lookups, decisions. The logic, the prompts, the rules, the tool calls.

Output

What you get back. A draft reply, a tagged task, a routed ticket, an updated record, a notification. The deliverable that lands in your workflow.

Star

The aspirational future state. Where this agent can grow to. What it unlocks when it gets really good. The reason we are building it in the first place.

Example tool spec · Chief of Communications

Real spec from a delivered audit · anonymised

Chief of Communications

Agent for shared and personal inboxes that organises by priority, drafts external emails, and redirects mail autonomously. Saves hours of manual processing and ensures nothing slips through the cracks.

Impact

Effort

$6k

$500/mo

Full scoping

Input

- we ingest past emails and correspondence from the team

Process

- train a model on past email data (wording of incoming emails, tone of outgoing / reply emails) - classifications and redirections that have been made by the team previously are treated as ground truth for the model - implement a self learning mechanism to improve through usage

Output

- auto-categorised, priority-tagged inbox - urgent customer emails surfaced instantly so nothing misses your 24-hour response window - external emails in your tone of voice sitting in your drafts, ready to be sent off on approval - mail from shared inbox redirected automatically, saving the team hours of manual processing

Star

Eventually handles the entire shared inbox autonomously. You only review the high-stakes replies; everything else goes out without you touching it.
Deliverable 05 · ROI Summary

Hard numbers on every recommendation.

Every tool gets a real ROI breakdown. Hours saved per week, annual cost saved, build cost, payback period, and Year 1 multiple. So you can prioritise on dollars, not vibes.

InboxCopilot

5.2×

Hrs / wk
8
Annual saved
$26,000
Build cost
$5,000

Meeting Router

3.2×

Hrs / wk
6
Annual saved
$19,000
Build cost
$6,000

FAQ Assistant

3.1×

Hrs / wk
7
Annual saved
$22,000
Build cost
$7,000

CRM Autopilot

3.2×

Hrs / wk
14
Annual saved
$48,000
Build cost
$15,000

Year 1 totals

3.5×

Hrs / wk
35
Annual saved
$115,000
Build cost
$33,000

Example ROI summary from a Hourglass audit we've delivered · anonymised

A bonus audit and a walkthrough call.

Bonus

Cybersecurity audit

Every Hourglass audit includes a light-touch cybersecurity review of your AI surface area. Data governance, prompt injection exposure, vendor risk. Catch the gaps before you scale.

Included

Walkthrough call

We present the findings live, walk through every deliverable, and answer every question. You leave with full clarity on what to do next and why.

Pricing

Scales with your team.

The fee is set by how many people you want interviewed. We confirm the exact number on the discovery call before any commitment.

AI Efficiency Audit

$2k–$10k

Scaled to your team size

  • 30-min Zoom interviews with your team
  • Full Opportunity Matrix delivered
  • Phased AI Roadmap with build order
  • IPO STAR spec for every recommended tool
  • ROI Summary across all opportunities
  • Cybersecurity audit (bonus)
  • Walkthrough call to present findings
Book the Audit

Final fee confirmed on the discovery call · Delivered in 7–14 days

See where AI can save your team time.

30-minute discovery call. We confirm fit, scope the audit, set the price, and book kickoff. Your roadmap lands 7–14 days later.

Book a Discovery CallBack to all products

No lock-in. Aussie-based team.