About us

Accelerating your company's transition into the AI era.

We help Australian companies find, build, and run the AI that makes their whole company AI-native, so every team spends its hours on the work that actually matters.

Why “Hourglass”
Hourglass
Time is ticking
00:00
💚 do the work you love

Too much time is ticking away - wasted on repetitive, boring, non-creative work in millions of people's jobs around the world.

That's why we built Hourglass.

We make companies AI-native - so the whole team gets their time back, and spends it doing the parts they love. 💚

Change is scary. Pick people you trust.

AI transformation isn’t a software purchase. It’s a partnership. These are the people who’ll be in your corner.

Michael Batko
Michael Batko
Co-founder · CEO
  • Led Startmate for 8 years: raised $50M, backed 230 startups now worth $3.5B
  • Worked at two startups before that: one listed on the ASX
Finlay Ekins
Finlay Ekins
Co-founder · COO
  • Engineered every foundation we ship: the brain architecture, the skills stack, and Glassy
  • Lives on the bleeding edge daily: fails at things so your team doesn't have to
Anna Sekulic
Anna Sekulic
AI Specialist
  • Runs audits and team workshops: teams leave buzzing, not bracing
  • AI-native builder: shipped her own iOS app with AI tools alone
  • The bridge between your team and the build
Jeremy Sharpe
Jeremy Sharpe
AI Builder
  • Founded Speak Savvy: AI voice agents answering calls for small businesses
  • Built online e-commerce at Vario: coding since age 10
  • Builds the brains: company memory and agent infrastructure
Jeff Deutsch
Jeff Deutsch
SEO / GEO Lead
  • Took Superpower from 3k to 202k organic visits a month, in 12 months
  • Grew ContactOut to $15M+ ARR as Head of Growth over five years
  • 16 years in SEO: Startmate growth mentor since 2021
The Monthly Update

Want a monthly update straight from us?

We don't have investors. What we have instead is something more useful: an obligation to the people who follow our work. Every month, we open up fully on where Hourglass actually stands. No spin. No PR polish. Just the real picture.

💰

Revenue: Real numbers, month on month. What drove growth, what didn't.

🚀

Products: What shipped, what stalled, what we killed and why

💬

Customer Stories: Wins, transformations, and the ones that didn't land

❤️

Customer Love & Ugly: The praise and the brutal feedback. Both.

🎯

Next Milestones: What we committed to, and whether we hit last month's

📋

The one rule

Like one of our LinkedIn posts every two months or you're off the list. We trim regularly. We'd rather have 100 people genuinely following along than 10,000 passive subscribers collecting newsletters they never open.

Get the Monthly Update

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