The Open Company

Everything we use to make companies AI-native. Free.

Hourglass is an open company: AI-native, and showing its workings. Every company will be rebuilt around AI, so here is how we are doing it, in public: the playbooks, prompts, repos and writing behind the builds, and the newsletters that report on them every month.

The library

What we are opening up

The same material we use on client builds, published as it is ready. New drops are announced in the Monthly Update first.

Playbooks

The step-by-step guides we run with clients: the AI audit, the company AI brain, inbox triage, an AI coworker in Slack. Written to be run, not read.

How we run them today

Prompts and skills

The system prompts and Claude skills behind our own operations, from weekly client updates to invoicing. Copy, paste, adapt.

See the AI Pod curriculum

Repos

The code we open-source as we go: the NDIS AI guardrail template, the brand studio render engine, and what ships next.

Start with the NDIS template
Subscribe · 4 publications

Follow the build

Two founders’ newsletters, the monthly company update, and the long-form posts that land on X first.

Hourglass AI · Monthly

Hourglass Monthly Update

What we built, what broke, and what it means for your business. We have no investors, so we send this to stay accountable.

Michael Batko, CEO · Substack

Batko OS

See the world as a system. Eight years running Startmate, now building the AI systems he spent that decade telling founders to build.

Finlay Ekins, co-founder · Every Friday

Finlay's Friday note

What I'm seeing in AI, and what we're actually building. From the engineer who left robots for AI and says plainly what does not work.

@finlayekins · X

Finlay on X

Articles, teardowns and numbered lessons from building an AI-native company at 23. The long ones land here first.

Your AI brain live, your team using it.

Foundations first: an AI brain, your emails pre-drafted, an AI coworker in Slack. 30 minutes, zero pressure, total clarity.