Jeff Deutsch

Jeff Deutsch

Sydney's leading head of growth. Fifteen years of SEO and growth, now building the search and AI-citation engine for Hourglass and its clients.

Jeff Deutsch is Growth Director at Hourglass AI and the founder of That's Heaps, a Sydney growth consultancy. He has spent about fifteen years in growth and SEO, including leading growth at ContactOut and at Superpower, and now runs the SEO and GEO practice that gets businesses found on Google and cited by AI assistants. He built the search architecture behind this site, and he works the same way on client engagements: keyword and intent research first, a content plan built from what people actually search, and pages written in the founder's own voice rather than in the vendor's. He mentors growth practitioners through ADPList and speaks on AI search, most recently opening Rakuten's Dealmaker Australia.

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Track record

Companies, writing, and press. Newest first, every claim linked to its source.

  1. 2026 - present
    Company

    Hourglass AI · Growth Director

    Runs the SEO and GEO growth engine for Hourglass and its clients: keyword and intent research, content architecture, and the work of getting pages both ranked and cited by AI assistants.

  2. 2026
    Press

    Opening Dealmaker Australia · Rakuten Advertising

    Opened Rakuten's Dealmaker Australia conference, speaking on AI search, billed as Growth Director at Hourglass.

  3. 2024 - present
    Company

    That's Heaps · Founder

    Sydney growth consultancy running fractional head-of-growth and SEO/GEO engagements for founders across Australia.

  4. 2024
    Press

    From Google spammer to growth marketing guru · Air Traffic Control

    Long-form podcast interview on the arc from early SEO work to running growth teams.

  5. earlier
    Company

    ContactOut and Superpower · Head of Growth

    Led growth at ContactOut, the recruiting data platform, and at Superpower in health. Fifteen years of growth and SEO work across startups and scale-ups.

  6. ongoing
    Writing

    Jeff Deutsch: the receipts

    The public record of the work: engagements, results, and the methods behind them.

  7. ongoing
    Writing

    jgdeutsch.com

    Personal site and writing on growth marketing.

  8. ongoing
    Press

    Growth mentor · ADPList

    Mentors growth and marketing practitioners on ADPList.

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