# Jeff Deutsch: Growth Director, Hourglass AI

> Jeff Deutsch is Growth Director at Hourglass AI and the founder of That's Heaps, a Sydney growth consultancy. He has spent about fifteen years in growth an

## Track record

Companies, writing, and press. Newest first, every claim linked to its source.

1.  2026 - present

    Company

    ### [Hourglass AI](https://thehourglass.ai) · Growth Director

    Runs the SEO and GEO growth engine for Hourglass and its clients: keyword and intent research, content architecture, and the work of getting pages both ranked and cited by AI assistants.

2.  2026

    Press

    ### [Opening Dealmaker Australia](https://www.facebook.com/rakutenadvertising/photos/-what-a-way-to-open-dealmaker-australiajeff-deutsch-growth-director-at-hourglass/1044083114995402/) · Rakuten Advertising

    Opened Rakuten's Dealmaker Australia conference, speaking on AI search, billed as Growth Director at Hourglass.

3.  2024 - present

    Company

    ### [That's Heaps](https://thatsheaps.com/) · Founder

    Sydney growth consultancy running fractional head-of-growth and SEO/GEO engagements for founders across Australia.

4.  2024

    Press

    ### [From Google spammer to growth marketing guru](https://www.airtrafficcontrol.io/podcast/jeff-deutsch-growth-marketing-guru) · Air Traffic Control

    Long-form podcast interview on the arc from early SEO work to running growth teams.

5.  earlier

    Company

    ### [ContactOut and Superpower](https://jgdeutsch.com/) · Head of Growth

    Led growth at ContactOut, the recruiting data platform, and at Superpower in health. Fifteen years of growth and SEO work across startups and scale-ups.

6.  ongoing

    Writing

    ### [Jeff Deutsch: the receipts](https://thatsheaps.com/head-of-growth/people/jeff-deutsch/)

    The public record of the work: engagements, results, and the methods behind them.

7.  ongoing

    Writing

    ### [jgdeutsch.com](https://jgdeutsch.com/)

    Personal site and writing on growth marketing.

8.  ongoing

    Press

    ### [Growth mentor](https://adplist.org/mentors/jeff-deutsch) · ADPList

    Mentors growth and marketing practitioners on ADPList.

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Source: https://thehourglass.ai/authors/jeff-deutsch